James Kenning is a passionate entrepreneur, innovator, and founder of Pure Shave London, a grooming brand that offers premium quality and refillable shaving products. James has established himself as an expert in the shaving and grooming industry and has earned a reputation for his exceptional attention to detail and commitment to providing the best possible shaving experience for his customers. James's journey in the shaving and grooming industry began when he recognised a gap in the market for high-quality, natural shaving products that were both effective and affordable. He decided to take matters into his own hands and began researching and experimenting with different ingredients and formulations until he developed the perfect blend of natural oils and ingredients that would later become the foundation of Pure Shave London. Today, James continues to drive the growth and success of Pure Shave London by constantly seeking out new ways to improve and innovate his products. He is passionate about providing everyone with a premium shaving experience that not only leaves them looking and feeling their best but also contributes to their overall health and well-being. James is also committed to minimising the environmental impact of his business, and has taken a number of steps to reduce waste and promote sustainability. As a result all of the Pure Shave range where possible is refillable even the Eau de Toilette Amber is refillable. In addition, all Pure Shave products are packaged in recyclable or reusable materials. When he's not working on his business, James enjoys spending time with his family, staying active, and cooking. He is also an avid reader and lifelong learner, always seeking out new information and insights to help him continue to grow both personally and professionally.