My name is James Kenning, founder of Pure Shave. Pure Shave is the result of years of investigation to solve a personal problem. When I started shaving I quickly learnt that I suffered very badly from razor burn and razor rash. I tried every new product that came along, hoping I would finally be able to shave pain free. Every product, without fail, let me down.
Through frustration, I decided to find a solution myself. I got to work mixing up different formulas in my kitchen at home.
Every single element of Pure Shave was specifically selected for its own individual skin kind properties. I focused on minimal ingredients but with maximum skin calming effects.
As a result, Pure Shave is fragrance-free, hypoallergenic, high in vitamin E a potent antioxidant and a powerful emollient to help soothe irritated skin. This shave cream has been refined with a focus on simplicity hence PURE SHAVE.
After many attempts, I had a formula that far exceeded my expectations, especially when shaving against the direction of growth. My home made formula was then given to a professional cosmetic formulation company that tweaked, streamlined and safety tested it for me over the next few years.
Pure Shave was then tested by other razor burn and razor rash sufferers. After a two-week testing period, 86% of participants stated that it was far better than anything they have used before.
Our main focus in developing our packaging, was the effect of Pure Shave on the environment and the amount of throw away packaging there is in the world. We wanted Pure Shave to be different and a market leader in this respect.
Simplicity is key here as well. The aluminium bottle is refillable. The refill pouches are made from recycled materials and hold enough product to refill the bottle 3 times. To cut down on waste, even more, you can now refill your bottles at your local zero waste store. If your local store does not stock Pure Shave please click here to let us know where you would like stock available.