My name is James Kenning, founder of Pure Shave. Pure Shave shaving cream is the result of years of effort to solve a personal problem. When I started shaving I quickly learned that I suffered very badly from razor burn and razor rash. I tried every new product that came along, hoping I would finally be able to shave pain-free. Each and every ‘quality shaving cream’ let me down.
Through frustration, I decided to find a solution for myself. I got to work mixing up different formulas in my kitchen at home, determined to make a shaving cream for sensitive skin that actually worked.
Every single element of Pure Shave was specifically selected for its own individual skin kind properties. I focused on minimal ingredients but with maximum skin calming effects.
After many attempts, I had a formula that far exceeded my expectations, especially when shaving against the direction of growth. My homemade formula was then given to a professional cosmetic formulation company. Over the next few years, they tweaked, streamlined and safety tested it for me, producing what I believe is the finest shaving cream for sensitive skin.
As a result, Pure Shave shaving cream is fragrance-free, hypoallergenic, rich in vitamin E, a potent antioxidant and a powerful emollient to help soothe irritated skin. This shave cream has been refined with a focus on simplicity hence PURE SHAVE.
Pure Shave has recently been described as ‘Spectacular’, ’The Holy Grail of shaving’ and ‘A Game changer’ by customers. It has been featured in GQ Magazine in their product reviews and covered by a number of the UK’s top lifestyle bloggers.
Why not join the fast growing numbers enjoying a pain free shave and switch to a refillable shaving cream. SHOP NOW.
Eco Friendly Shaving Cream.
Our main focus in developing our packaging, was the effect of Pure Shave on the environment and the amount of throw away packaging there is in the world. We wanted Pure Shave to be different and a market leader in this respect.
Simplicity is key here as well. The aluminium bottle is refillable. The refill pouches are made from recycled materials and hold enough product to refill the bottle 3 times. To cut down on waste, even more, you can now refill your bottles at your local zero waste store. If your local store does not stock Pure Shave please click here to let us know where you would like stock available.