How to Use A Shaving Cream

How To Use A Shaving Cream

How to Use a Shaving Cream: A Comprehensive Guide by Pure Shave London


Shaving has been an essential part of personal grooming for centuries. While the process of shaving may seem straightforward, using the right tools and techniques is vital to achieving a clean, smooth shave. One of the most critical tools in a shaving kit is a shaving cream. In this comprehensive guide, we will explain how to use a shaving cream correctly and why it is the best option for achieving a close, comfortable shave

Shaving Cream, Foam, or Gel?

Before we dive into it, it’s essential to understand the difference between shaving cream, foam, and gel. Shaving foam and gel are commonly found in aerosol cans and are convenient for quick shaves. However, the propellants and  ‘foaming’ agents that are used in aerosols can be drying or irritants for the skin. As a result, shaving creams are superior to both foam and gel. They are more moisturising and provide superior lubrication, resulting in a smoother, irritation-free shave.

For a more in-depth look at this subject, have a read of our other blog piece in The After Shaving Blog.

Why Cream is Better

Shaving cream is a better option for several reasons. Firstly, the cream’s thick consistency provides a smooth surface for the razor, reducing the chances of nicks and cuts. Secondly, shaving creams are more likely to contain natural ingredients such as aloe vera and coconut oil, which soothe and hydrate the skin. Lastly, using shaving cream with a shaving brush can help exfoliate the skin, removing dead skin cells and impurities, resulting in a smoother, closer shave.

Pure Shave info – In the case of Pure Shave Shaving Cream there is an ingredient that actively softens the stubble making the hair easier to cut 

Skin Preparation

Before applying shaving cream, it’s essential to prepare your skin properly. Start by washing your face with warm water to open up your pores and soften your beard hairs, you can use a facial cleanser at this point. Then, apply a pre-shave balm or oil to your beard and massage it into your skin. 

Did you know – You can use Pure Shave Shaving Cream as a Pre Shave Balm meaning you need to buy less products and therefore less items cluttering your bathroom cabinet

Pre-Shave Routine

After applying pre-shave oil, use a hot towel to cover your face for a few minutes. The hot towel will help to further open up your pores and soften your beard hairs. It’s essential to use a fresh towel every time you shave to avoid any bacteria build-up on your skin.

How to Apply a Shaving Cream

There are two ways to apply shaving cream, by hand or with a shaving brush. Let’s take a look at each method.

By Hand:

Start by wetting your face with warm water. Then, take a small amount of shaving cream, about the size of a £2 coin and massage it into your skin using circular motions. Make sure to cover your entire beard area with the cream. 

With a Shaving Brush:

Wet your brush with warm water and shake off any excess. Then, you can either dip the brush into the shaving cream or apply the cream directly onto the brush and work it into a lather in a shaving bowl or on your face. Apply it to your face using circular motions, this will help create a rich creamy lather.

Shaving and Post-Shave Care

Once you’ve applied the shaving cream, it’s time to shave. Always use a sharp razor and shave with the grain of your beard hairs to avoid irritation. After shaving, rinse your face with warm water to rinse off any excess cream and cut hairs the with cool water to close your pores and apply an alcohol-free aftershave balm or lotion to soothe and hydrate your skin if necessary.


A good shaving cream is essential for achieving a close, comfortable shave. By following the steps outlined in this guide, you can ensure that you are getting the best from your shaving cream and getting the most out of your shave. Whether you prefer to apply the cream by hand or with a shaving brush, always remember to prepare your skin properly, use a sharp razor, and take care of your skin after shaving. With these tips and tricks, you’ll be on your way to a perfect shave every time. Why not try Pure Shave Shaving Cream today?


Q: Is it necessary to use a pre-shave oil?

A: While it’s not necessary, using a pre-shave oil can help to lubricate your skin and reduce irritation caused by shaving.

Q: Can I use a shaving cream with a safety razor?

A: Yes, you can use a cream with a safety razor. Always use a sharp razor and shave with the grain of your beard hairs to avoid irritation.

Q: Is it better to apply a cream by hand or with a shaving brush?

A: It’s a matter of personal preference. Using a shaving brush can help exfoliate the skin and create a rich, creamy lather, but applying the cream by hand is also effective.

Q: Can women use shaving cream too?

A: Absolutely! Shaving cream can be used by anyone who wants to achieve a clean, smooth shave.

Q: How often should I replace my shaving cream?

A: It depends on how often you shave and how much product you use. Generally, a 100ml container of shaving cream should last about three to four months with daily use.

Q: Are there any ingredients I should avoid in shaving creams?

A: Some people may be sensitive to certain ingredients, such as fragrances or alcohol. It’s always a good idea to check the ingredients list and avoid anything that may irritate your skin.

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