With the launch of Pure Shave’s new refillable moisturiser, we want to remind our male customers that keeping your skin hydrated isn’t just for the ladies.
Remember when “metrosexual” became a thing? Men were plucking, waxing, primping and preening for the first time in decades – it was so uncharacteristic of what we saw as “manly” activities, that the media even invented a word for it.
Fast forward a few years and the dust has settled to a happy medium that more everyday fella’s can get on board with. You might not be lining up to get your nether regions waxed, but you wouldn’t say no to a nice beard oil. As with so many things, the seesaw tilted from one extreme to another, and now we rest somewhere in the middle.
Basic grooming and skincare is a must for any modern man, it’s so straightforward it should be up there with brushing your teeth and putting on deodorant. If you’ve yet to bring a moisturiser into your daily routine, we’re here to tell you why you should. We’ll also give you a few tips on application, to make sure you’re getting the most bang for your buck.
Moisturiser For Men
There are a few great reasons to use a facial moisturiser every day, in fact, we’d challenge you to give us a reason not to!
- Skin cells shed faster on your face and need moisture to repair themselves. Unless you have a diet high in healthy oils and are great at keeping on top of your water intake, moisturiser is the next best way to help.
- Moisturising helps regulate your skin.
- By regularly moisturising, your skin doesn’t need to overproduce oil (resulting in acne), nor does it risk extreme dryness from being exposed to the elements.
- Moisturiser evens your skin tone.
If you have blemishes, dry patches or irritation, moisturiser can not only soothe these areas, but can also offer some camouflage. The slight dewiness that moisturiser gives your skin makes uneven tone less noticeable.
- Smooth, sexy skin.
The best reason of all, moisturising your skin daily improves its texture, giving you that satin soft skin that will ensure you turn heads for all the right reasons.
How To Apply Moisturiser (The Right Way)
A quick word on application – a quick “squirt and smear” might be efficient, but it’s not going to get you the best results.
Instead, apply it gently with your fingertips in a circular, upward motion. This helps it to absorb better into the skin on your face, instead of your hands, and the upward motion helps the signs of ageing. If you suffer from any patches of dryness, you may want to dab additional moisturiser onto these areas.
So men, what are you waiting for? Grab a bottle of the NEW Pure Shave Moisturiser and see what the fuss is about. You’ll be glad