How to Use Pure Shave Shaving Cream for the Best Shave

Pure Shave Shaving Cream is designed to be simple, effective and kind to your skin.

You can use it straight from the bottle with your hands, work it into a lather with a shaving brush, or apply it as a pre-shave balm if your skin is particularly sensitive or prone to razor burn.

The most important thing to remember is this:

Pure Shave does not need to create a huge foam to work properly. It is designed to soften the stubble, help the razor glide and leave your skin feeling soft, supple and hydrated after shaving.

Quick answer: the best way to use Pure Shave

For the best results, wet your face with warm water, apply a small amount of Pure Shave Shaving Cream to your stubble, then massage it in using small circular motions for at least 60 seconds before shaving.

Use around a £2 coin-sized amount for a normal shave. You can use a little more if you have thicker or heavier stubble.

Then shave as normal, rinsing your razor regularly as you go.

If you suffer from razor burn, shaving rash or very sensitive skin, you can also apply a thin layer first and leave it on for 10–15 minutes before shaving. This gives the cream more time to soften the stubble and prepare the skin.

New to Pure Shave? Start with our 150ml refillable Pure Shave Shaving Cream bottle.

Why Pure Shave works differently from normal shaving foam

Most traditional shaving foams are designed to create a big visible foam. That can look reassuring, but it is not always the best thing for your skin.

Pure Shave works differently.

It is a cream rather than an aerosol foam, so the benefit comes from working it into the stubble and skin. The aim is not to cover your face in a huge white cloud. The aim is to soften the hair, improve razor glide and reduce the dragging, tugging and scraping that can lead to irritation.

That is why massaging the cream in properly makes such a difference.

Give it time to work and your shave should feel smoother, calmer and more comfortable.

Before you start

For the best shave, you will need:

Pure Shave Shaving Cream
Warm water
A clean, sharp razor
A towel
Pure Shave Moisturiser, if your skin needs extra hydration afterwards

If possible, shave after a shower or after washing your face with warm water. Warm water helps soften the stubble and prepares the skin for shaving.

Method 1: The quick everyday shave

This is the simplest way to use Pure Shave and the method most people will use day to day.

Step 1: Wet your face with warm water

Use warm water to soften the stubble and hydrate the skin.

Avoid very hot water, as this can dry or irritate the skin before you even start shaving.

Step 2: Apply a small amount of Pure Shave

Use around a £2 coin-sized amount of shaving cream.

Apply it directly to the area you want to shave.

Step 3: Massage the cream into your stubble

Use small circular motions and massage the cream into the stubble for at least 60 seconds.

This is the part that many people rush, but it is also the part that makes Pure Shave work at its best.

You are not just spreading the cream over the surface. You are giving it time to soften the hair and create a smooth, protective layer between the razor and your skin.

Step 4: Shave as normal

Shave using light pressure and let the razor do the work.

You should not need to press hard. If you feel the razor dragging, add a little more warm water or a touch more cream.

Rinse the razor regularly as you shave.

Step 5: Rinse and dry

Once finished, rinse your face with clean water and gently pat dry with a towel.

Do not rub aggressively, especially if your skin is sensitive.

Step 6: Moisturise if needed

If your skin feels dry, tight or sensitive after shaving, apply Pure Shave Moisturiser to help leave the skin feeling soft, calm and hydrated.

Method 2: The sensitive skin or pre-shave balm method

If you suffer from razor burn, shaving rash, dry skin or irritation after shaving, try using Pure Shave as a pre-shave balm before your normal shave.

This method gives the cream more time to soften the stubble before the blade touches your skin.

Step 1: Apply a thin layer of Pure Shave

Wet your face with warm water, then apply a thin layer of Pure Shave Shaving Cream to the area you plan to shave.

You do not need a thick layer at this stage.

Step 2: Leave it on for 10–15 minutes

Leave the cream on your skin for 10–15 minutes.

You can use this time to brush your teeth, have a coffee, get dressed or simply let the cream do its job.

This extra time helps soften the stubble and prepare the skin, which can make the shave feel much easier and more comfortable.

Step 3: Add a little more cream 

After 10–15 minutes, add a normal amount of fresh cream, then massage again using small circular motions.

Step 4: Shave gently

Shave using light pressure.

Try not to keep going over the same area again and again. Repeated passes can increase irritation, especially if you already have sensitive skin.

Step 5: Rinse and moisturise

Rinse your face, pat dry, then apply moisturiser if needed.

This method is especially useful if you often finish shaving with redness, soreness, razor burn or tight-feeling skin.

Method 3: Using Pure Shave with a shaving brush

You can also use Pure Shave with a shaving brush if you prefer a more traditional shaving routine.

A brush can help lift the stubble, spread the cream evenly and create a richer lather.

Step 1: Wet your shaving brush

Run your brush under warm water, then gently shake off the excess.

You want the brush damp, not dripping wet.

Step 2: Add Pure Shave to the brush or your hand

Apply a small amount of Pure Shave Shaving Cream either to the brush, your palm, or directly to your face.

Step 3: Build the lather

Use circular motions to work the cream into the stubble.

Add a little more water if needed.

Pure Shave will not behave exactly like a traditional soap, but with a brush it can create a smooth, creamy lather that gives excellent glide.

Step 4: Shave and rinse

Shave as normal, rinsing your razor regularly.

Once finished, rinse your face and pat dry.

Which method is right for you?

If you want the fastest shave, use the quick everyday method.

If you suffer from razor burn, shaving rash or very sensitive skin, try the pre-shave balm method.

If you enjoy a traditional wet shave, use Pure Shave with a shaving brush.

If you want the best value over time, use the 150ml refillable bottle and top it up with the 450ml refill pouch.

Common mistakes to avoid

Mistake 1: Expecting a huge foam

Pure Shave does not need to create a large foam to work properly.

A big foam is not what protects your skin. What matters is softening the stubble, creating glide and reducing friction between the blade and your skin.

Mistake 2: Not massaging it in for long enough

If you apply the cream and shave immediately, you may not get the full benefit.

Massage it in for at least 60 seconds. If your skin is sensitive, leave it on for longer before shaving.

Mistake 3: Using too much pressure with the razor

A sharp razor should not need heavy pressure.

Pressing too hard can increase razor burn, shaving rash and irritation.

Let the razor glide rather than scrape.

Mistake 4: Not using enough warm water

Warm water helps soften the stubble and activate the cream.

If the razor starts to drag, add a little more warm water or a touch more cream.

Mistake 5: Going over the same area too many times

Repeated passes can irritate the skin.

If you need to go over an area again, reapply a little cream first rather than shaving over bare skin.

Mistake 6: Skipping moisturiser when your skin needs it

If your skin feels dry, tight or sensitive after shaving, moisturising afterwards can make a big difference.

Pure Shave Moisturiser is designed to work alongside the shaving cream and help keep the skin feeling soft and hydrated.

What customers often notice

Many Pure Shave customers tell us the same things.

They notice that the razor glides more easily.

They notice less pulling and dragging.

They notice their skin feels softer after shaving.

And for many people, the biggest difference is less razor burn, less shaving rash and a much more comfortable shave.

That is exactly why Pure Shave was created.

How much Pure Shave should I use?

For most shaves, use around a £2 coin-sized amount.

If you have very thick stubble, shave less often, or are shaving a larger area, you may need slightly more.

If you are using it as a pre-shave balm, start with a thin layer, leave it on for 10–15 minutes, then add a little more cream or warm water before shaving.

Can I use Pure Shave every day?

Yes. Pure Shave is suitable for everyday shaving.

It was created for people who want a close, comfortable shave without the dry, tight or irritated feeling that can come with many shaving foams and gels.

Do I need a shaving brush?

No. You can use Pure Shave with your hands or with a shaving brush.

Using your hands is quick and simple.

Using a brush gives a more traditional shaving experience and can help lift the stubble before shaving.

Both methods work.

Is Pure Shave good for sensitive skin?

Yes. Pure Shave was developed with sensitive skin, razor burn and shaving rash in mind.

The key is to give the cream time to work.

If you have sensitive skin, try the pre-shave balm method and leave a thin layer on for 10–15 minutes before shaving.

Should I shave with or against the grain?

If you have sensitive skin, start by shaving with the grain.

That means shaving in the same direction as the hair growth.

Shaving against the grain can give a closer finish, but it can also increase irritation for some people.

If you do shave against the grain, make sure you reapply a little cream first and use very light pressure.

What should I do after shaving?

Rinse your face with clean water and gently pat dry.

If your skin feels dry, tight or sensitive, apply moisturiser afterwards.

This helps replace hydration and leaves the skin feeling more comfortable.

Ready to get the best from your shave?

Pure Shave is designed to make shaving simpler, smoother and more comfortable.

Use it quickly with your hands, take a little more time with the pre-shave balm method, or enjoy it with a traditional shaving brush.

However you use it, the secret is the same:

Warm water, a small amount of cream, gentle circular massage and light pressure with the razor.

New to Pure Shave? Try the 150ml refillable shaving cream bottle.

Already using Pure Shave? Save money and reduce waste with the 450ml refill pouch.

For the best routine, use Pure Shave Shaving Cream followed by Pure Shave Moisturiser.