Our Ethos

Eco Friendly shaving. Our main focus in developing our packaging, was the effect of Pure Shave on the environment and the amount of throw away packaging there is in the world. We wanted Pure Shave to be different and a market leader in this respect.

Simplicity is key here as well. The aluminium bottle is refillable. The refill pouches are made from recycled materials and hold enough product to refill the bottle 3 times. To cut down on waste, even more, you can now refill your bottles at your local zero waste store. If your local store does not stock Pure Shave please click here to let us know where you would like stock available.

Eco friendly shaving

Refill Your Bottle

At Pure Shave, we put a lot of research into choosing the best packaging options for our eco friendly shaving range. Why? Well, we believe that a great shave shouldn’t have to cost you more, or be at the expense of the planet. 
Pure Shave Shaving Cream is sold in refillable aluminium bottles, with refill pouches also available. Both bottles and pouches can be refilled at your local zero waste store and one pouch holds three bottles worth of shaving cream – so you save time, save money and do your bit to save the planet, all with one pouch. Not at your local zero waste store? Let us know

Reuse Your Packaging

Not only are our bottles and pouches designed to last, but they can be used in a myriad of other ways too. The pouches can be filled with water and frozen, ready to throw in a picnic basket when you’re feeling spontaneous. You can even use them as a drink bottle (providing you wash and sterilise it first of course)!
From using the cardboard tube our bottle arrives in as a seedling planter, to using pouches to store leftover liquids, there really is no end to the ways you can reuse your Pure Shave packaging. How will you use yours? Upload a photo and show us!

Regain Your Skin

Perhaps the most important part of our Refill, Reuse, Regain ethos, are the ways that Pure Shave allows you to regain freedom, peace of mind, and skin to be proud of. 
You regain the freedom to shave as often as you need to, without worrying about irritation or unsightly shaving rash. You regain the confidence that comes from having a clean, close shave – every time. And you regain healthy, hydrated skin that looks and feels great. Ready to give it a try?


"Pure shave is much better than any other product that I have ever used. So much So that I have been shaving daily with it, which I never did before as I've always found it too painful."
Primary School Teacher
"Pure Shave leaves the skin feeling great and no need for an aftershave balm. I had no razor burn or razor rash. The aluminium bottle looks awesome and I love the fact it is re-fillable."
Cardiovascular doctor
"Pure shave rinsed well from the razor, provided a smooth shave and left the skin feeling very good. I love the bottles and the idea of refills"
TV presenter